Advantage and disadvantage of globalization Essay Example for Free

payoff and disadvantage of orbicularization EssayInnovation ideas, which argon suitable to adapt changeable customers preferences. With the development of technology, customers preferences are always updated due to global information transmit. Global Managers are capable to create more imaginative products to keep and expand global markets. 2. Localization, which bay window avoid cultural conflict between local customers and global company, avoid future failure of investment of subsidiary of local company. Global managers must consider customizing products to agree with local theme traits and policies.On-time follow-up, which is necessary to find and solve customers problems, renovate and meet their requirements, to update and improve the take of global marketing. Global managers are responsible for timely feedback to customizing products. Market segment, which is flexible for global manages to make derivative marketing strategy for antithetic products in different market s. Some products with lower price and higher relative frequency usage can be adapted standardization strategy, which near products with high price and lower frequency usage can be adapted customization strategy.High manufacturing costs. In order to adapt different customers preferences in different markets, global companies must put their products into different manufacturing process, or different testing system, or different package operation, and so on so that the products can be customized to sale in the global market. Unavoidable national barriers. Almost every country set national trade barriers or policies to protect local companies business.And some of countries have their own cultural and religious, own living habits, global companies are difficult to enter within without any risks or discourages. Redundant market researches. Global companies have to contribute themselves into lots of market surveys and researches, because it can influence decisions among subsidiary mark et. However, without local questionnaires or face meeting, data collect and calculation, case study and comparison, etc. , global managers cannot finalize a new investment program carelessly.